"Business must be run at a profit, else it will die. But when anyone tries to run a business solely for profit, then also the business must die, for it no longer has a reason for existence." -Henry Ford
"Our purpose is to assist our clients increase their wealth".
We believe that for a business to continue to exist and thrive, it must concentrate on the client and not on the profits. Profit is merely the oxygen for the body; it is not the point of life. The higher purpose of a business is to create results and wealth outside of itself, for the benefit of its customers. For a business to be successful, it must add value to its clients. Value is the excess between what the client is charged and his perception of what he receives in return for his money. If the client receives no values in exchange for his hard-earned money, he will take his business somewhere else. Value is created when the client's wants and needs are satisfied to the highest degree. That's what we love doing and it is our deeper reason for coming to work, beyond bringing in the money.